RECENT MARKETING TECHINQUES ON SUPER MARKETS: IT’S IMPACT ON RETAILERS

Dr. N. S. Giri

Abstract


Marketing itself has a wide variety of flavors based on consumers, media & business in today’s evolving & dynamic market place. According to American Marketing Institution

“Marketing is an activity, set of instructions & process for creating, communicating & exchanging offerings that have value for customers, clients, partners & society at large.”

            Marketing includes all necessary steps taken by the organization inorder to sell its product & not only sell it but sell it with a good profit margin. Philip Kotler has rightly stated that “Marketing is meeting the needs of customers at a profit.”

            The organizations plan various strategies to win over its competitors when it comes about selling of products with wide profit margin. Many techniques are selected by organizations to attract mass consumers towards their product.

 Some of these marketing strategies are discussed below-

            The organizations main strategy in constructing its marketing plans is to combine all its marketing goals into one comprehensive goal. Always marketing research should be the base for marketing strategies. The focus should be on right product mix in order to achieve the most of profit potential & sustainability of the business. Basically marketing strategy is the foundation for marketing plan.

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References


? Marketing research-S.L.Gupta

? The Fundamentals of marketing –Edward Russell

? Markting management-Philip Kotler

? Service marketing-R. Shrinivasan

? http://en.wikipedia.org/wiki/Marketing_strategy

? http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm

? http://smallbusiness.chron.com/purpose-preparing-shopping-malls-sales-marketing-plan-72425.html

? http://www.strategicgrowthconcepts.com/marketing/mobile-marketing-strategies-by-business-type---shopping-malls.html


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