Media Habit - An Engagement with Current Trends In Media Consumer Preferences

Arti Bhatt

Abstract


Communication is the basic need of every human being. In the communication process, some medium is needed for the message to reach the goal. These mediums are said to be the means of media, through which the message can be delivered to more people in less time. Mass Media are used as channels of mass communication. The main purpose of media is to inform, educate and entertain. Also to motivate the community to accept new ideas and technologies so as to enhance their quality of life. The mass media plays a very significant role in every one’s life and thinking. According to oxford dictionaries ‘Media treated as singular or plural the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. ‘Their demands were publicized by the media’ the word media comes from the Latin plural of medium. The traditional view is that it should therefore be treated as a plural noun in all its senses in English and be used with a plural rather than a singular verb’. Due to our dependence, it has become a part of our daily habit. Just as there a habit of eating, drinking, speaking and doing other things. Dependency on media is for various purposes. If someone uses the media for information, then some for entertainment, it is a time pass activity for some. Some people use it to increase their contact and connect with others. Today Media has become the need and habit of every person in some form.

Keywords


Media habits, Mass media

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References


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