STUDY OF PREFERRED INVESTMENT AVENUES AMONG SALARIED PEOPLE WITH REFERENCE TO SOLAPUR CITY

Dr. Satyajit K. Shah

Abstract


Now a day’s many Investment companies, Government offering variety investment opportunities to the investors. The choice of investment avenues and criteria of investment are affected not only by financial factors but also by socio-psychological factors. Asset allocation is simply the process of investing in a verity of avenues – perhaps debt, equity, real estate and even non-financial assets like precious metals. Present paper analyzes investment pattern and criteria adopted by salaried people while investing their money. So it is very important to know investment behavior to take necessary actions to manage risk, Real returns, taxes, asset allocation approach, choosing right investment avenues. The research paper will help in knowing the factors affecting investment decision among salaried people and also help in improving their portfolio.

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References


Gur Huberman,2000,“Familiarity Breeds Investment”, Review of financial studies

R. L.Tamboli (2004) ,”Analysis of Accounting Disclosure and Investor Protection”, The Indian Journal of Commerce, Vol.57, No.4,October-December

B.N. Adarkar,2005,Ex- Governor, Reserve Bank of India , article published in the Hindu Business Line, “Managing of Money should be an interesting subject to anybody having savings to invest”

Dr.SunitaP.Gaikwad,2016, Research paper published in Scholarly Research Journal,” Study of financial behavior of working women in South Mumbai” page 37-47


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