A DESCRIPTIVE STUDY OF SERVICES RENDERED BY E-COMMERCE AND THEIR INNOVATIONS IN TECHNOLOGY ADOPTION TOWARDS AGRICULTURE SECTOR

P. Madhu Kumar Reddy, Dr. SK Shamshad Ahamed

Abstract


E-Commerce is commercial transactions conducted electronically on the Internet. E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. There are a lot of innovations in e-commerce which took place in recent years. The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. The technology adopted has also gone through a lot of changes. The technology advancements in e-commerce have been discussed in the study.  The main objective of the study is to analyze the advantages of adopting E-Commerce in agricultural sector and to know the advancement in technology adoption. Agriculture is the cultivation and breeding of animals, plants and fungi for food, fiber, bio fuel, medicinal plants and other products used to sustain and enhance human life. As agriculture plays a major role for the country to develop. The study clearly helps farmers to farm with less input and gain adequate output using e-commerce. It helps farmers to shop online from where ever they are for irrigation like purchasing seeds, fertilizers and search for markets for their output. Descriptive type of research is used for the study. The data gathered is primary as well as secondary. Websites, books, journals are the sources used for data gathering. Formulation of hypothesis, objectives, advantages and limitations have been discussed in the study.


Keywords


E-Commerce, Technology, Adoption, Agriculture sector, Innovations.

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References


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