To study the Cinema Going Behaviour among University Students

Seema Uikey, Shalabh Shrivastava, Vineet Vishal, Ashish Bhawalkar


The changing patterns in movies are basically a result of the changing mind-sets of the audience as well the bid to attract international audience who have different perspective than the one whom movies were made in the 1950s.Universities play a very important role in every society, while their enrolled students appear as an accessible and large population, which could be considered appropriate subjects to study. The aims of the study are to provide a brief overview of some factors that affect consumer behaviours concerning movies, which is followed by the results where the main influential information sources and indoor/outdoor movie related choices are examined. This paper explore the push and deterrent factors that shape the cinema goers and viewing preferences and behaviour amongst youth. It questions why people visit the cinema and how they are using it. The random sample method address the different method for collecting data, chit system is used for this study where the University department and semester are chosen through this method. The target group was made of movie consuming university students recruited at Makhanlal Chaturvedi National University, during the semester of 2018. Questionnaires were distributed in selected classes among 96 respondents and data was collected by them. 


Cinema, Audience, Cinema going, youth, behaviour

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