A Study of Consumer perspective towards online shopping.

Dr. Bavkar S. S.

Abstract


In today’s commercialized world the consumer has gained very high significance on economy. Every element in economy is relied on spending ability of consumers. Indian consumer has evolved over a period of time and now changed his approach from traditional conservative approach of spending to liberal approach towards spending. The difference between need and luxury has been reduced and many articles have been shifted from luxury class to daily need category. Recent change on markets, introduction of e-commerce has also encouraged this change and now consumer are not restricting their spending to physical markets. Online shopping has phenomenal revolution in Indian market and its impact has attracted various multinational brands for online shopping.


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